How you can use Artificial Intelligence to differentiate from the competition

 

From SMEs to Corporates, find out how to use AI to drive growth for your business. Hit the button below to download our:

 

7-Minute Snapshot: Artificial Intelligence

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What will I learn?

We’ve distilled our work with blue chip clients into a concise, easy to use guide. Spare us seven minutes and you’ll learn:

1. Which tools and resources you can start using right now, at minimal cost
2. The AI trends causing disruption across pretty much every sector
3. Which brands are using AI for maximum benefit
4. How sales and marketing teams are evolving in the digital age
5. Why breaking down the internal barriers to innovation are important

 

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Who we are

• We’re a digital transformation consultancy
• Our specialisms are customer insight, design, development and digital marketing
• A 70+ strong team with offices in London and Leeds

Ecommerce can be a frustrating task to get right, as there are many seemingly small elements which can easily combine to create an unsatisfactory user experience. Here are a few frustrations which your ecommerce customer base will find difficult to ignore…

Poor Product Images

Humans are inherently visual creatures, and so strong visuals are a must when designing your site. There are plenty of websites who still use tiny, unclear images when appealing to shoppers, but this prevents online customers from getting a real feel for how a particular product truly looks and feels. Incorporating some knowledge of these needs into your UX design helps to increase customer interest in your offering, and could just hold their interest enough to prompt a purchase.

Limited Product Information

Your customers want to know details when they’re considering making a purchase. By the time they reach your ecommerce website, you’ve already achieved something, in that they are interested enough to browse and see what your brand has to offer. But without sufficient product info, including any features or benefits, and measurements (particularly in the case of clothing) it will be difficult to win over their trust sufficiently enough to secure a purchase. Shoppers want information and clarity, and giving them this can lead to that crucial final step which makes the difference between an abandoned browse and a purchase.

Lengthy Checkout Processes

Ordering from you should be a simple and straightforward process, even in the case of ecommerce platforms with customisation options.

Unclear Navigation

If your customers can’t find what they’re looking for, they won’t be empowered to make a purchase. Look at each stage of your user experience design from your customers perspective, ensuring optimum ease of navigation throughout the site.

Insufficient Contact Details

Online shoppers want to know they can contact the company they are buying from in the event of a problem or an enquiry. This makes perfect sense; ecommerce asks for a great deal of trust from their customers, in particular when asking them to part with financial information through their platform – so why would they offer this info when a company doesn’t offer their means of contact? As a general rule, the pricier your offering, the more demand you will find for contact details from customers.

What next? 

Want to ensure your own ecommerce website meets customers exacting standards? You can book a free UX Audit or, get some insights into you site with our Digital Clinic Consultation.

Web design is a constantly evolving process, and what once worked for you may no longer be the case as a result of changing trends and new information on ways of truly optimising the user experience. In this blog post we will quickly outline a few key signs it might be time for a web design refresh…

Your website takes too long to load

Slow load times are a big turn-off for customers, whether your business is a small local company or a large multi-national. Speed is a huge consideration to take into account, as page speed is also increasingly seen as a key factor in search engine optimisation – so if you want your site to be seen by the right people, invest in some UX.

You haven’t redesigned in years

As we stated earlier in the article, web-design moves fast – and so do the complex search algorithms which help to determine how one website ranks over another. Staying up to date with new developments is an absolute must for any company which hopes to capitalise on its online presence.

Your site doesn’t rank in Google

There are reasons why you aren’t achieving ranking success in Google search, and some of these probably concern the way your website is structured. Google prioritises fresh designs which play by the newly-established rules of SEO optimisation, so it’s always wise to stay aware and engaged with new trends to avoid missing out.

You can’t trace your old web designer

Can’t remember who designed your website? Then you have no way of making alterations, meaning it’s likely that at the very least, the information listed on your site is out of date. Few customers have the time or inclination to dig around when they find the information on a website is inaccurate – they’ll simply take their time, and their custom – elsewhere.

Your website isn’t mobile responsive

A mobile responsive design is no longer considered a futuristic addition to your web presence, but a standard requirement for companies at all levels. With the growth of mobile browsing and more and more purchases taking place online, companies cannot afford the reputational or revenue-damaging effects of avoiding mobile optimisation. Switching to a mobile design isn’t as complicated as you might think once the right team and tools are in place, so have a chat with a professional today if you would like some help in making the transition.

What next? 

If you think you are falling behind on the online stakes, you can book a free UX Audit or get some insights into you site with our Digital Clinic Consultation.

Your website design can make or break your online presence, so it’s important to assemble the right team of professionals to make your web design project a success. Here are the top questions you really should be asking at your next website design consultation…

 

Do you custom design or use pre-made templates?

Many clients are unaware that a great many web designers rely on pre-made templates to help simplify the web design process, but depending on the level of user experience and absolute customisability you expect and require, opting for a complete custom design could well be the better route.

Who will work on my website?

Being on first-name basis with the individual or team members who will be building your website helps you to build a strong dialogue, and outline your needs within the initial consultation. If these key individuals aren’t present at this stage, then it could cause a few alarm bells to ring as you won’t necessarily have a direct point of contact should you need one.

Have you designed websites in our industry before?

Whilst (good) web design varies from client to client, it can also help to see some examples from within your own industry so you can see what works, and what doesn’t work. If your web designer has already designed for clients within your particular business niche, ask to take a look at their prior work to get a feel for what’s possible.

What if I don’t like the initial design?

It helps to know of any contingency and amendment plans should you be unhappy with the original design. Will they charge more for amends? Will they refuse? Knowing this at an early stage can help to avoid wasting money and resources.

How long will the project take?

Accepting wishy-washy estimates as to project turnaround time is a very bad idea, as you are likely burdened by your own timelines and projects. Lock down the exact delivery time at this stage, establishing a clear starting and end date for peace of mind.

What do you need from me?

It’s vital to know what your web designer requires from you before getting to work on your design project. Try and provide as much information as you can to help assure the best possible outcome for your design and years of online success as a result.

What next?

If you think you are falling behind on the online stakes, you can book a free UX Audit or get some insights into you site with our Digital Clinic Consultation.