To redesign a the Disney Fairies website and align it with other franchises and the wider Disney strategy.
Disney and MadeByPi worked closely on the UX, creative and information architecture to produce the content plan and production brief. To make the website as immersive and engaging as possible it needed to support a wide range of content types including games and video.
MadeByPi developed a content managed site that is capable of managing content on a device-by-device basis. Not only did this provide the user with a consistent experience across a range of devices, it allowed Disney to serve up content depending on the device being used to access the site.
MadeByPi built a simple to use yet highly effective content management system that provided a scalable platform from which Disney could build an exciting online destination, which has since been translated into 17 languages and rolled out to 23 territories.
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