The Brief
To redesign a the Disney Fairies website and align it with other franchises and the wider Disney strategy.
Our Solution
Disney and MadeByPi worked closely on the UX, creative and information architecture to produce the content plan and production brief. To make the website as immersive and engaging as possible it needed to support a wide range of content types including games and video.
MadeByPi developed a content managed site that is capable of managing content on a device-by-device basis. Not only did this provide the user with a consistent experience across a range of devices, it allowed Disney to serve up content depending on the device being used to access the site.
“A visually stunning and responsive site, which really brings the Fairies Franchise to life and ages-up the brand with girl power! It was a great collaboration with MadeByPi, who delivered the destination on a flexible and easy to use platform, which really works for Europe, Middle East and Africa.”
Natasha Patel, Disney
Results
MadeByPi built a simple to use yet highly effective content management system that provided a scalable platform from which Disney could build an exciting online destination, which has since been translated into 17 languages and rolled out to 23 territories.