Case for design
Unwrapping the story behind the UK’s largest cheese producer.
Arla Cheese wanted to showcase their strength in the international cheese market and make a lasting impression on Cheese buyers at the UK’s leading supermarket chains. We worked closely with the people that make the core fibre of their organisation, to capture their story and curate a digital platform for story telling and product insight at each of their six UK creameries.
A platform for storytelling & discovery.
Every person that works at Arla has a different story to tell and a unique set of skills and insight that they contribute to the company. Capturing these stories was one of the most fundamental objectives of our strategy for the new website. Personification of the brand helps to lift and abolish any preconceptions that come with a large, nationwide organisation and portray the separate creameries, as their own entities, on a closer and more intimate level.
Results
The end result was an interactive and engaging responsive microsite that increased the awareness of Arla Cheese.