If you saw the recent article and subsequent social posts on International Talk Like a Pirate Day, you would be forgiven for thinking it was just a bit of daftness but for the more observant of you, we did run it as a demo of how our design sprints can work. We approached the task by setting some objectives and performance indicators, ideating a quick concept for deployment, then set about testing how successful the activity was based around these.
One of the objections I find myself dealing with at the beginning of ideation sessions is the fear of not being able to create something interesting and engaging enough in such a short period of time. I don’t think that what we did in this instance was particularly groundbreaking but it certainly captured people’s attention enough for them to read and explore.
Although we didn’t exactly get a deluge of entries to the actual competition, we did see some really interesting results and these were mostly in line with what we had set out to achieve. As expected, our social traffic was up by a respectable 230%. Overall traffic on the MadeByPi site increased by 13% in comparison with the same period for previous weeks, with an increase in session duration of 27%. Further, our bounce rate throughout the site was down by nearly 12% meaning we were getting far better engagement with the remainder of our content.
Although a lot of the focus was on the blog and clicking through to additional articles, up by 230%, there was a measurable uplift of 160% in traffic through to other areas of the site as well. Overall, I think that the demo was a success, and we achieved elements of our goals better than others, so what do we do now?
Well, we can start by taking some learnings from the exercise, as there were aspects of the project which didn’t perform as well as we wanted. Our single biggest learning is that we could have made much better use of better linking throughout the site to drive viewers into our focus areas. Daisy Chaining content with a natural progression would have probably yielded a much better result.. We would have also benefited throughout from much stronger Calls to Action, and this could have been helped by planning the content in more detail. Some of this can be attributed to time, and in this environment this is always going to be a hindrance. However if we can bear these things in mind when looking at bigger projects it can’t hurt can it?
Ultimately, we demonstrated that it is relatively easy to take an idea, deploy it and use it as the basis for formulating, testing and refining in order to achieve a result. If we can get in front of a prospect with a simple hook and supply content which people are going to want to consume then we stand a much better chance of leading them into a decision making process.
Our design sprints are an adaptation of the Google Ventures Sprint and a fast and economical way to fix existing products and create new ones, going from idea to validated prototype in as little as three days. You can get more information from our design sprints page or by calling 0113 2282300.